BENDIGO COMMUNICATIONS International public relations/marketing

Case histories of programmes designed and implemented by Bendigo.

VIRGIN ATLANTIC
Produce editorial copy for the national press to promote the Business Class Services on Virgin Atlantic. Arrange fact finding mission to South Africa for the appointment of local marketing team. Design launch event in London for the start of the Johannesburg route in October 96. Arrange ongoing media interest. Redesign and produce THE GLOBE, the internal monthly newsletter for Virgin's 5,000 staff around the world.

LONDON UNDERGROUND
Promote the sale of 10,000 redundant London Underground signs. This was the first time that London Underground had ever held an auction sale of its signs in 70 years. We designed a running story which generated coverage in countries around the world. Coverage included Time Magazine, CNN, NBC etc in the USA and TV networks in Japan, Australia, and across Europe. In the UK there were front page stories and pictures in the Guardian and Independent, significant cover in the FT, Evening Standard, Times, Telegraph, Today, Mail, Express and Mirror, as well as wide regional coverage, and all the London radio stations.

THE SCOUT ASSOCIATION
Promote the core values of Scouting to maintain the 700,000 membership, attract new members, and win support from opinion formers. Design and execute an environmental initiative (Green Charter for Youth) launched with the support of all religious denominations in Britain by the Archbishop of Canterbury at Lambeth Palace. Creative and ongoing media campaign. Work closely with Chief Scout and the Chief Executive Officer, on a public affairs programme. Produce annual reports.

SHERLOCK HOLMES FESTIVAL
Create a festival for the town of Crowborough, East Sussex, based on the fact that Sir Arthur Conan Doyle lived in the town for 23 years of his life. Design initiative; sell it to the three local authorities; find sponsors (15 in all); generate media exposure - local, regional, national & international press and broadcast - worth in excess of £300,000; attract visitors from as far afield as Germany, Japan and the USA.

ROYAL MARSDEN CANCER APPEAL
Promote the fund raising work of Britain's leading cancer research hospital. A particular highlight was the auction of a selection of valuable paintings including one specially commissioned of HRH The Princess of Wales. National coverage.

CHRISTIE'S - Auction House
Promote the Classic Car Department internationally by attracting both sellers and buyers. Specific support for sales in Britain and Monaco. Promote the sale of the Bugatti Royale in 1987 for the then world record price of £5.5 million. National and international media response.

NSPCC - National Society for the Prevention of Cruelty to Children
Design and implement a nine month campaign to support and promote One Minute's Noise Week to encourage adults to listen to children. Create a link with two national 'noise making' organisations the Fire Brigades and the Army. Commission a pop song - 'Make A Noise!'; source 100,000 noise making badges from China. Create a running media story, building interest that peaks during the week of One Minutes Noise. Extensive press and media coverage.

OTHER CLIENTS HAVE INCLUDED

• The Army (Recruitment);
• B&Q, DIY retail chain;
• Boston Consulting Group, management consultants;
• Research into Ageing, charity;
• Legal and General, insurers;
• The Muppets, children's TV series;
• MAI, oil and gas consultants;
• West Heath School;
• Epic, software company;
• Yi-Ju, importer of Chinese antiques;
• CITB, Construction Industry Training Board;
• King & Country, building company.

BENDIGO COMMUNICATIONS LIMITED
Warren Road, Crowborough, East Sussex,
TN6 1TX, United Kingdom
Tel: +44 (0) 1892 663906
Fax: +44 (0) 1892 669200
Email: info@bendigopr.co.uk