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ABOUT BENDIGO COMMUNICATIONS Julian Roup and Janice Warman started the business in 1993 to offer a full range of Public Relations services. Bendigo undertakes the full range of Public Relations services (see Services) but our core skill is media relations - generating media exposure for clients. Julian Roup has a background which combines Marketing, Journalism and Public Relations. He has created PR campaigns for The British Army, Bradford & Bingley Estate Agency, Christie's, East Hampshire District Council, the Government of Malta, the Development Agency for the Western Cape (South Africa), the London Underground, British Rail InterCity, NSPCC, the RSPCA and Virgin Atlantic Airways, amongst others. Janice Warman is a financial journalist with a distinguished track record which includes the BBC's Financial World Tonight, The Financial Times, The Guardian, The Observer and the Daily Mail. She has also produced communication campaigns for Barclays and B&Q, amongst others. She has had a number of short stories published. Bendigo has established a successful track record, as you will see from the attached Client Endorsements. One of the great attractions of Public Relations is its cost effectiveness. Generating media exposure need not be expensive, yet third party endorsement from the media makes it far more effective than advertising. Industry estimates give media coverage three times the value of advertising. If you feel that we could be of assistance we'd be happy to meet you. BENDIGO
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